At the heart of Shurooq lies a philosophy: every woman is her own sunrise. She rises with brilliance, with confidence, with the power to illuminate her world. Shurooq embodies this spirit — radiant, rooted, and relentlessly innovative.
We exist:
- To celebrate women’s success and enhance their confidence.
- To stay close to our roots, carrying forward cultural connections with pride.
- To propel Pakistani fashion with innovation and bold new ideas.
At Shurooq, clothes are more than garments — they are statements of identity. Every design reflects these three promises, making our collections unique and impossible to blend into the crowd.
Customer obsession is the heartbeat of Shurooq — steady, intentional, unwavering.
We provide premium quality unstitched, ready to wear and tailored clothing including lawn, festive, formal and bespoke bridal categories.